Guive Balooch, L’Oréal’s Global Managing Director of Augmented Beauty and Open Innovation, spoke to CGTN Europe about how the company is pushing the boundaries of beauty technology - from advanced diagnostic tools and infrared hair dryers to its latest LED mask. He said China remains a key market, with consumers particularly open to adopting tech-driven beauty solutions. Balooch highlighted emerging trends including biotech, the microbiome, and sustainable cultivation, noting that L’Oréal is investing heavily in these areas to meet growing demand for personalised and environmentally conscious beauty products.
