Johor is betting big on tourism with Visit Johor Year (VJY) 2026 targeting 12 million visitors and RM42 billion in tourism receipts, positioning tourism as a growth lever for jobs, small businesses, and local incomes.
With the Johor–Singapore Special Economic Zone and the RTS Link expected by end-2026, cross-border movement will surge.
VJY 2026 aims to convert higher footfall into longer stays, higher tourism spend, and economic development for Johoreans.
Tehmina Kaoosji speaks to YB Raven Kumar Krishnasamy, Chair, Johor State Unity, Heritage and Culture Committee about the broader economic goals behind the campaign—job quality especially for youth, SME resilience, and how culture and heritage can translate into a lasting local tourismeconomy.
