Samantha Wilkins, Co-founder & CXO of Talent & Truth spoke to CGTN Europe on the job market. January sees a surge in job seekers, making it a saturated market. With the rise of personal branding, it's crucial for job hunters to build credibility and visibility. While younger generations use LinkedIn to showcase their values and vulnerability, older generations focus on experience and authority. To stand out, Samantha warned, job seekers should ensure their social media reflects their professional self, with a balance of likability, trustworthiness, and credibility.
