Liquid Death is teasing its upcoming Super Bowl LX commercial with a deliberately strange setup. The brief spot opens on three papier-mâché heads with exaggerated smiles displayed on a podium as soft elevator music plays in the background, creating an oddly calm — and slightly eerie — atmosphere.
Just as the moment settles in, the teaser abruptly shifts, cutting off before offering any explanation or payoff. True to Liquid Death’s offbeat style, the teaser leans into discomfort and curiosity, leaving viewers with more questions than answers as anticipation builds for the full Super Bowl LX reveal.
What do you think Liquid Death is setting up for its Super Bowl LX moment?
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