Hellmann’s is teasing its Super Bowl LX campaign with a spot titled “Backstage,” setting a quietly intriguing tone ahead of its full reveal. The teaser unfolds inside a dressing room, where the ambient hum of dining sounds fills the air as a mystery figure prepares for something just out of view.
With deliberate, close-up moments — sliding on sunglasses, buttoning a shirt, zipping boots, combing hair, and taking a bite of a sandwich — the teaser builds anticipation without revealing who’s behind the look. The final image lingers on the back of a denim jacket emblazoned with the words “Meal Diamond,” hinting at a persona or concept that will be explored further.
Hellmann’s promises more to come when “Meal Diamond” makes a full appearance during Super Bowl LX on February 8, 2026.
Who — or what — do you think “Meal Diamond” really is?
Be the critic on Fan Reviews!
