Squarespace takes a cinematic, self-aware approach in its Super Bowl LX ad “The Negotiation,” starring Emma Stone and directed by Yorgos Lanthimos. Built around a simple but clever premise — her name is Emma Stone, and she really, really wants EmmaStone.com — the spot turns a domain dispute into high drama. Lanthimos’ signature tone elevates the negotiation into something tense, precise, and slightly absurd, reinforcing the idea that owning your name online is worth fighting for.
Would you go to these lengths to secure your own domain after watching Squarespace’s Super Bowl LX ad?
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