Rippling makes its Super Bowl LX debut with a 30-second spot from its new Rule Your Business campaign starring Tim Robinson. In the commercial, Robinson plays a would-be corporate mastermind whose elaborate plans keep getting derailed by clunky, outdated, and fragmented software — from onboarding glitches to IT mishaps — humorously dramatizing the frustrations that come with a poor software stack. The spot uses Robinson’s signature strange and exasperated comedy style to show why consolidating HR, IT, and finance tools into one platform — as Rippling offers — can keep “bad software” from ruining your plans.
Does Rippling’s Super Bowl LX ad turn workplace chaos into comedy you’ll remember long after the game?
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