Amazon sets up tech paranoia comedy in its Super Bowl LX pre-release “Chris Hemsworth Thinks Alexa+ Is Scary Good,” starring Chris Hemsworth and Elsa Pataky. The spot opens as Alexa+ casually tells Pataky it has rescheduled her meeting and ordered a car — just as Hemsworth walks in holding a massive snake. When Alexa+ comments on the snake, Hemsworth immediately spirals, convinced the AI is dangerous, running through worst-case scenarios involving garage doors, heating systems, and pool covers. Alexa+ calmly pauses, then asks if he wants to schedule a cinnamon scrub — instantly snapping him out of his panic and proving the AI might be terrifyingly helpful after all.
Does Alexa+ feel reassuringly smart — or just scary good — after this Super Bowl LX pre-release?
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