Squarespace leans into cinematic storytelling for its Super Bowl LX commercial “Unavailable,” starring Emma Stone and directed by her frequent collaborator Yorgos Lanthimos. Shot on black-and-white film with a noir sensibility, the spot follows Stone as she attempts — and repeatedly fails — to register her own namesake domain, emmastone.com, building suspense and emotional stakes around something most people might take for granted. The dramatic, film-like approach makes the simple message clear: owning your domain matters in today’s digital world, and Squarespace helps you claim it before someone else does.
Does Squarespace’s cinematic Super Bowl LX spot make you rethink how important it is to claim your digital identity?
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