Bosch returns to the Super Bowl stage with an extended commercial starring Guy Fieri, built around the platform “The More You Bosch, The More You Feel Like A Bosch.” The spot opens with a dramatically toned-down version of Fieri — dubbed “Just a Guy” — stripped of his spiked hair, goatee, and trademark flair. But once he gets his hands on Bosch home appliances and power tools, the transformation begins, turning him back into the larger-than-life personality fans know and love. The over-the-top shift drives home the message that Bosch products can elevate everyday moments into something unmistakably Bosch-alicious.
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