Liquid Death brings its signature absurdity to the Big Game with “Exploding Heads,” a Super Bowl LX spot that tackles a very specific “problem”: extreme energy drinks pushing people a little too far. The ad leans into exaggerated visual escalation to make its point, then pivots to Liquid Death Sparkling Energy as the alternative — an easy-drinking option with just 5 calories, zero sugar, and 100mg of what the brand calls “unextreme” caffeine. It’s an energy drink designed for days when one isn’t enough, delivering a clean, refreshing boost without the over-the-top intensity Liquid Death is clearly poking fun at.
Does Liquid Death’s Super Bowl LX approach make moderation feel cooler — or does the spectacle overshadow the message?
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