Liquid I.V. brings a surreal musical moment to the Big Game with its Super Bowl LX spot “Take a Look,” starring singer Ejae, known for her recent work in KPop Demon Hunters. The commercial turns everyday bathroom fixtures — latrines, urinals, and more — into an unlikely chorus belting out a cover of Phil Collins’ power ballad “Against All Odds (Take a Look at Me Now).” The unexpected performance, full of tongue-in-cheek humor and melodic flair, is designed to turn heads while underscoring Liquid I.V.’s message about hydration that helps you feel more present and connected in real life. By blending bold creativity with a memorable hook, the ad aims to be one of the most talked-about spots of Super Bowl LX.
Does Liquid I.V.’s off-beat musical take make hydration feel worth paying attention to — or is it just a strange showcase?
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