Ferrari unveiled the interior design and announced the name of its visionary new full-electric sports car: Ferrari Luce, the start of a new chapter in Ferrari’s history.
‘Luce’ is more than a name. It is a vision. When Ferrari speaks of Luce, it is not defining a technology, but a philosophy: electrification as a means, not an end – a new era where design, engineering and imagination converge into something that did not exist before. Simple, pure and evocative, Luce becomes a symbol of clarity and inspiration, expressing Ferrari’s approach to innovation: uncompromising vision, transparent design, silent energy that is felt in every fibre, and form shaped by function.
This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.
The launch was hosted in San Francisco by Ferrari and LoveFrom, the creative collective founded by Sir Jony Ive with fellow designer Marc Newson, which has been collaborating with Ferrari for five years on every dimension of the new car’s design. A global centre for technology and design, San Francisco has long been home to the world’s most innovative user experience and interface design.
Ferrari’s decision to conceive this car with LoveFrom is a deliberate expression of the marque’s vision for the future: a car that honours Ferrari’s legendary heritage while challenging conventions and reimagining every detail, from materials and ergonomics to the interface and the overall user experience. LoveFrom was given the creative space to define the project’s design direction from the outset to translate a new, cross-disciplinary design language into an authentic Ferrari experience.
