The "Influencer Takeover" of Hollywood has officially reached a fever pitch as Salish Matter and Jordan Matter sign an exclusive, multi-year creative partnership with Netflix. At just 16 years old, Salish is set to headline a new slate of scripted and unscripted content, while Netflix also acquires their massive YouTube archive for global streaming later this year. This historic deal signals a major shift in the creator economy, moving top-tier talent from social media platforms directly into the center of the streaming wars.
