Pierre Woreczek SVP & Chief Brand & Strategy Officer at McDonald's talks to MeetTheBoss.
Despite the recession, despite best-selling books and major movies dedicated to its downfall, McDonalds is growing again. It bested the rest of the industry in 2009, with continued sales improvements and market share gains. Pierre Woreczek, SVP and Chief Brand & Strategy Officer for McDonalds Europe, explains why its all down to a conversation.
In this interview with Pierre Woreczek, you will find out:
* How Pierre balances information and instinct on key decisions
* Why transparency is vital for success, and proven strategies to promote this new brand value
* How cross-border marketing can make a world of difference
Watch the full video with Pierre Woreczek and other brand managers at the MeetTheBoss Marketing Channel - www.meettheboss.tv/channel/CMO
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