Well, the old Yankee Stadium is being demolished, and along with that, a great opportunity to connect with their fans. This isn't a bash against the New York Yankees, as I am a life long fan. I just think in this new world of user generated media, organizations need to think differently and know when to capitalize on opportunities that they couldn't have in the past. Seeing the old stadium being demolished is like seeing part my childhood go along with it. My video discusses how this would have been a great opportunity to connect with fans.
