For more info visit newsinfusion.com New York, July 16, 2010 — The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED diploma. According to the US Census Bureau, more than 35.7 million adults ages 18-64 do not have a high school diploma. Data shows that students who drop out of high school tend to earn less, perform less well in society, and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, in 2005, 21% of families without a high school diploma were living below the poverty line, compared to 7.1% of those with high school diplomas. "As a longtime supporter of literacy and education, the Dollar General Literacy Foundation strongly believes that furthering one's education can improve lives for generations to come," said Cal Turner, chairman of the Dollar General Literacy Foundation. "The Foundation is enthusiastic about the potential impact of this campaign. Our goal is to inspire potential GED candidates and make it easy for people from all walks of life to access free, local resources that will help them begin their journey to a brighter future through a GED." Created pro bono by DDB Chicago, the campaign includes television, radio, print and online ads available in English and Spanish. The PSAs aim to reach men and women in their mid to late 20's who are high school dropouts. The ads illustrate to these young adults that achieving their GED diploma gives them access to more possibilities in life – further education, better positions, and more confidence in themselves.
