Beyonce brings her scent to Manhattan.
The mega-star debuted her new fragrance, Beyonce Pulse, at Macy's department store in New York.
The new mom-to-be kicked off the event by posing for photos in a cream Lanvin dress - that only showed a hint of her baby bump.
Once inside the store, the singer expressed her appreciation to fans.
SOUNDBITE: Beyonce Knowles, singer, saying (English):
"I just want to thank you guys for coming today and I'm so proud of this fragrance. And I hear some of you have been waiting since last night, you all slept here - and I appreciate that so, so much. So I can't wait to meet everyone, and I hope you all love the fragrance as much as I do."
Knowles then greeted fans one-by-one, even showing her maternal side with a few young admirers.
One fan from Houston, Knowles' hometown, was excited to support her fellow Texan.
SOUNDBITE: Beyonce fan, saying, (English):
"I've been with her since Destiny's Child, before she was Beyonce on her own, I love her - great inspiration and role model."
Pulse is the singer's second perfume and is marketed as having an "enchanting" scent.
Excited fans gave the fragrance their stamp of approval.
SOUNDBITE: Beyonce fan, saying (English):
"It smells so good, I have it on right now. Love it."
Alicia Powell, Reuters.