Recently Kersten Kloss from Netcastevent.com and myself had the opportunity to interview Adam Metz the author of "The Social Customer".
During this 50 minute interview we talked about numerous aspects of the Social Customer, including how to listen to your customers online, the different ways you can listen to your customer and how implementing a Social CRM program can help you your company.
In Part 1 of The Social Customer, you will learn:
• Adams thoughts on brand tracking
• A basic brand monitoring system that you can use that is inexpensive
• Why Google Alerts should not be used for brand monitoring for a company
• What percentage of your customers are "The Social Customer"
• A tool you can use to determine the percentage of your customer base that are Social Customers
http://salestipaday.com/2011/10/24/the-social-customer-adam-metz-interview-part-1/
