Recently Kersten Kloss from Netcastevent.com and myself had the opportunity to interview Adam Metz the author of "The Social Customer".
During this 50 minute interview we talked about numerous aspects of the Social Customer, including how to listen to your customers online, the different ways you can listen to your customer and how implementing a Social CRM program can help you your company.
In Part 2 of The Social Customer, you will learn:
• When looking at the social customer, figure out who has the money
• Thoughts on reputation management
• A resources on reputation management
• Example of good reputation management and an example of bad reputation management
• 5 M'S of Social CRM and 22 Cases for Social CRM
http://salestipaday.com/2011/10/25/the-social-customer-adam-metz-interview-part-2/
