Surprise Me!

Lego bucks the toy sales decline trend

2012-08-31 29 Dailymotion

Girl power helped Lego build a big block of profit in the first half of the year.

Earning rose 35 percent from the same period in 2011, to the equivalent of 268 million euros, thanks to strong sales of a new line created specifically for girls - even though it predominance of pink drew criticism for fuelling gender stereotypes.

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http://www.euronews.net/