Watch the first one, and then the re-vised version, which imho is worse than the first one. Here's a little more about the scandal from late 1983:
"In the late 80s, the Ontario Lottery Corporation produced an ad for Lottario which was extremely racist, as well as sexist. It was a cartoon, portraying a number of high-profile figures including a caricature of Louis Armstrong depicted in an offensive way, and Al Jolson in black face singing "Mammy." A ten year old boy named Michael saw the cartoon and was very upset by the way in which the only Black person he had seen on TV was portrayed. He said he never saw Black people who looked like the people he knows he was himself Black.
The next day, with the encouragement of his mother and teacher, he called the Ontario Lottery Corporation to complain. Needless to say, at first, they were not very sympathetic to his concerns. However, Michael was persistent. Again with a little support from adults in his life, he called Jo Jo DeChinto with City TV. Jo Jo decided this was an important story and took immediate action, beginning with a call to the President of the Ontario Lottery Corporation, followed by interviews with several organizations who shared Michael's concern with the ad. The ad was pulled and Michael, inspired by his success, went on to continue monitoring and responding to other examples of racism in the media. I don't know where Michael is today, but I do know that he proved that advocacy and resistance can make a difference."
What do you think?
