Maybe it's the undeniable alliterative appeal of Rudolph the Red-Nosed reindeer
that makes him the most known or popular of all Santa's nine flying reindeers.
It certainly doesn't seem as easy to come up with a similar catchy description
for the others - Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and
Blitzen - as named in the song. The story of Rudolph whose glowing red nose made him a standout, first appeared
in 1939 when Montgomery Ward department stores distributed about 2.4 million
booklets with the poem in the form of a story about Rudolph the Red-Nosed
Reindeer. It was written by Robert L. May, who worked in the store's
advertisement or marketing department, to be used to attract more people into
the store. When the booklet was reissued in 1939, sales soared to more than 3.5
million copies. But it wasn't until a decade later, in 1949, that the story
really gained immense popularity when Gene Autry sang a musical version of the
fable. As a Christmas song, it
