To the Twitterverse and Beyond! NASA Goes Social
L2 - The George Washington University School of Business
Module 3: Best PracticesOut of This World: NASA's Use of Digital Media with Stephanie Schierholz, Social Media Manager at NASA.Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
