The Real-World Impact of Playing Games
Gamification Co - The Concourse Exhibition Center
Nicole Lazzaro, President of XEO Design, explains why successful gamification goes beyond points and badges to engage with users on an emotional level. Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk, Lazzaro shares how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization."
